GTA Air-Conditioner Sales

Air Conditioning Market in Ontario 2012-2016

Air Conditioning Market in Ontario 2012-2016

Is a report on air conditioners worth $5000?

A recent report on the Global air Conditioner Market has been released detailing the forecast for anything A/C related from 2012-2016.

The report aims to answer all of the following questions:

  • What will the market size be in 2016 and what will be the growth rate?
  • What are key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by key vendors?
  • What are the strengths and weaknesses of each of these key vendors?

Now to get access to a copy of this companies report they want close to 5000 dollars.  The report does take a look at over 60 countries and analysis each locality, but I think we can do better and for FREE.

We have been dealing with air conditioners for well over a decade, I would say that the employees here are experts in the field for the Canadian industry. Therefore I proposed all of the above questions to everyone here and summarized their views and opinions below.

What will the market size be in 2016 and what will be the growth rate?
Every single person suggested that the market would continue to grow at a sustained pace but market size suggestions varied significantly.
What are key market trends?
Again there was a clear stance by respondents that efficiency increases would continue to be a market trend that all manufactures will continue to pursue.  Cheaper, energy efficient systems were mentioned.  A few people talked about the move towards home automation systems and having a connection to your homes cooling system through the internet and smart phones.

What is driving this market?
Employees responded with a number of thoughts regarding the driving factor.  While reviewing the results I couldn’t help but think that each suggestion was responsible in some form or another.

  • Electricity cost
  • Environmental consciousness
  • Efficiency
  • Energy costs
  • Growth in Connectivity
  • Comfort requirements

What are the challenges to market growth?
Your air conditioner sits outside pretty much out of sight and out of mind.  It is easy for home owners to forget how much change has occurred in the home air conditioning market and not realize how much they can save by replacing their old system.  Convincing people that waiting until your system breaks down will cost you more than replacing it with a high efficiency system is a huge barrier.

Who are the key vendors in this market space?
Most employees simply listed major air conditioner manufacturers like Lennox, Goodman, and Amana.  I wanted to reiterate that some of the key players in this market place are also the big installers here in Ontario and Canada. Companies like Direct Energy or Reliance Home Comfort who are installing or renting air conditioners in big numbers.

What are the market opportunities and threats faced by key vendors?
In terms of the big Ontario installers, the primary threat is their complete lack of care for their customers.  Customers are simply a number and ultimately the bottom line is the top priority. Choosing a midsized company to do your air conditioner installation can get you the care you need with the stability you want.
Continuing to increase efficiency and digital connectivity is a great avenue for key air conditioner vendors to focus in on in order to maintain growth.

What are the strengths and weaknesses of each of these key vendors
Amana – Strength – great warranty and warranty support for customers and dealers
Amana – Weakness – Systems can take a while to ship and occasionally, back-ordered causing delays.
Goodman – Strength – Efficient systems built with quality at a reasonable price.
Goodman – Weakness – No high end offering, some models do not reach the size needed in some larger installations.